Basic Web Terminology – Getting around more easily

In this post we shall be talking about basic web terminology relative to websites. We will not be giving strict technical definitions but what is meant in normal conversation when the term is used. These are words you may have already encountered many times. The list is not exhaustive either in quantity or depth. Here we go:

Website or Site
As the name suggests, a website is a site or location or space on the well-known world wide web (www). Look at it as a book, with web pages and posts often with links between the pages and the posts that are all identifiable by a common name technically called domain name.

A blog is a website where one especially shares their personal outlook on any issue. Blogs are mostly interactive and will therefore be dominated more by posts than pages. The reason this is so is because many visitors to the blog express their views through comments around and about what the blogger is saying.

For a website, this is like a contents page in a book. A sitemap is especially useful in helping site visitors locate what they are looking for quickly. It also helps search engines (see later), find pages and posts on the site.

Site navigation is the process of moving from one page or post to the next around the site. It includes the way the menus are organized, the links within the pages and those on the side bars and footers. Ease of navigation on a site is important to keep visitors on the site and helps the site to be easily picked by search engines.

A plugin is light software that is compatible with a main software to help improve a certain feature of the main software for example image optimizer, flash player, move text and many others.

Word press
Word press is website building and content management platform. This means it provides an interface in which one creates, customizes, updates, administers and manages content on the website. In short, what an accounting software is to accounting, is what word press is to site building and management.

Websites and all their contents are physically kept or saved on large computers with a lot of space. These computers are called servers. The sites are said to be hosted on the server. So you find that one server hosts many websites. Now, to locate one site on the server, one needs an address. This address is the domain name of the site.

Domain Name
A domain name or simply domain is a unique (meaning it cannot be duplicated) address that specifies the location of a website on a server. For example the domain name of this website is: and it is hosted by Wealthy Affiliate. Wealthy Affiliate is providing, the domain and the storage space for this site.

This is a domain that is created under another already existing domain without purchasing a separate hosting plan. One can create a number of sub domains under one domain. It is helpful when one wants to create separate areas on a site for unique content. For example if our main domain is, we could have the subdomain: by replacing the www part with “hosting.”

Traffic as it relates to a single site simple refers to how many visitors have visited that particular site in a specified unit of time say one day. Otherwise, in general terms, it is defined by Wikipedia as: “the flow of data across the Internet… the amount of data sent and received by visitors of a particular website.”

Search Engine
We earlier mentioned search engines but what are they? These are computer programs that search for information on the internet and return results based on keywords that are searched for. The programs are named after the entities that own them. Examples among others of search engines are Google, Bing and, Yahoo. The results are pages of websites lists that could be related to the search. The sites appear in order of relevancy to the search – the most relevant appearing first on the list of search engine results.

Keywords are words that internet users type into search engines to get what they are looking for. Website owners and bloggers title their pages and posts and include in their content what they anticipate most users will be typing in the search engines. If one is searching for an exact phrase that appears on a certain site, that site is likely to rank highly in that particular search. There are keyword tools that help in coming up with keywords.

Ranking simply means the position of a particular site on the list of search results. Look for instance at my search below: “best watches under 500.” Note that the first site to appear in this search is We say this site is ranked number one. The site that follows is ranked number two, and so on. Highly ranked sites receive the most visitors.

As earlier mentioned, this glossary is not exhaustive but it provides the terms you will meet most of the time.

Feel free to leave a comment below and we will come back to you. Thank you.


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